Brand Identity Workshop
Master the art of creating cohesive, distinctive brand identities that resonate with audiences and stand the test of time.
The Elements of a Powerful Brand
Learn to create and implement all essential components that form a cohesive, memorable brand identity.
Logo Design
Color Systems
Typography
Imagery Style
Voice & Tone
Brand Guidelines
Course Overview
Our Brand Identity Workshop provides comprehensive training in creating cohesive, strategic brand systems that effectively communicate a brand's values and personality.
Brand Strategy Fundamentals
Learn to conduct market research, define brand positioning, develop brand personas, and articulate brand values that serve as the foundation for all visual elements.
Logo & Visual Identity Design
Master techniques for creating distinctive logos, developing flexible visual systems, and building comprehensive identity packages that work across multiple applications.
Brand Expression Systems
Develop strategic color palettes, typography hierarchies, photographic styles, and graphic elements that work together to create a cohesive brand expression.
Brand Voice & Messaging
Create verbal identity elements including brand voice, messaging frameworks, and content guidelines that complement and enhance the visual brand system.
Brand Guidelines & Implementation
Learn to create comprehensive brand guidelines and implementation tools that ensure consistent application across all touchpoints and materials.
Business of Branding
Develop client presentation skills, learn branding project management, understand pricing strategies, and master the business aspects of brand design services.
Brand Identity in Action
During the course, you'll learn to apply brand identity systems across various touchpoints and materials.
Quetionnaire & Visuals
Business cards, letterheads, envelopes, brochures, and other print materials
Digiterranean Presence
Websites, social media, email signatures, digital ads, and online presence
Spantial Dynamics
Signage, office/store design, exhibition displays, and physical spaces
Vendalia Products
Product packaging, promotional items, branded merchandise, and retail materials
Course Curriculum
Our 10-week program covers all aspects of brand identity design, from strategy to implementation.
Week 1-2: Brand Strategy Foundations
- Introduction to brand identity and its role in business
- Market research, competitive analysis, and target audience definition
- Developing brand positioning, values, personality, and mission
- Creating brand strategy documents and creative briefs
Week 3-4: Logo Design & Development
- Logo design principles, types, and historic overview
- Sketching techniques, concept development, and ideation
- Digital execution, refinement, and vector techniques
- Creating logo systems, variations, and lockups
Week 5-6: Visual Identity Systems
- Color theory, brand color psychology, and palette development
- Typography principles, font selection, and hierarchies
- Supporting graphic elements, patterns, and imagery guidelines
- Creating cohesive visual systems that support brand strategy
Week 7: Brand Voice & Verbal Identity
- Developing brand voice, tone, and messaging principles
- Naming strategies and techniques for brands and products
- Creating taglines, slogans, and key messages
- Integrating verbal and visual identities
Week 8-9: Brand Guidelines & Application
- Creating comprehensive brand style guides
- Applying brand identity to various touchpoints and materials
- Digital and print implementation techniques
- Creating brand asset libraries and templates
Week 10: Business of Brand Design
- Client presentation strategies and techniques
- Pricing brand identity projects and service offerings
- Brand design project management and processes
- Building a brand design portfolio and attracting clients
Throughout the course, you'll develop a complete brand identity system for a real or fictional client, building a professional-quality portfolio piece.
Secure Your SpotMeet Your Instructor
Learn from an experienced professional with a track record in the industry.
Thalia Novalescu
Brand Strategist & Identity Designer
Thalia brings over 14 years of professional experience in brand identity design across various industries. She has developed brand systems for both local businesses and international clients, including several well-known hospitality brands, technology startups, and consumer products. Her approach combines strategic thinking with creative execution, ensuring that each brand identity she creates is not only visually distinctive but also strategically aligned with business objectives.
Master's Degree in Brand Communication
Former Creative Director at Brandcraft Meridia
Founded Zirklos Brand Studio in 2018
Investment in Your Brand Design Skills
Our pricing is designed to provide professional-level education at accessible rates.
Brand Identity Workshop
10 Weeks • 20 Sessions • Limited to 12 Students
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Two 3-hour sessions per week (20 total)
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Access to professional design software
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Comprehensive course materials and resources
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Personal guidance on brand identity projects
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Portfolio development support
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Certificate of completion
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3 months post-course career support
Payment Plans Available: Flexible installment options to fit your budget.
Enroll NowBrand Identity Design in Cyprus's Growing Business Landscape
In Cyprus's dynamic and evolving business environment, effective brand identity design has emerged as a critical factor for commercial success. As the island continues to position itself as a regional business hub attracting both European and Middle Eastern markets, local enterprises increasingly recognize the need for distinctive, professional brand identities that can communicate across cultural boundaries while maintaining relevance in competitive international markets.
Our Brand Identity Workshop has been specifically structured to address the unique challenges and opportunities within Cyprus's business landscape. By combining strategic brand thinking with practical design execution, the program empowers participants to create brand identity systems that are not only visually compelling but strategically aligned with business objectives and market realities.
What distinguishes our approach to brand identity education is the emphasis on developing both creative and analytical skills. Throughout the course, students learn to balance aesthetic considerations with strategic imperatives, creating brand systems that not only look distinctive but also effectively communicate a company's values, positioning, and offerings. This dual focus is particularly valuable in Cyprus's diverse marketplace, where brand identities must often resonate with multiple cultural contexts and business environments.
Beyond design techniques, our curriculum addresses the business aspects of brand identity creation—from client relations and project management to presentation skills and pricing strategies. These professional competencies are especially important in Cyprus's close-knit business community, where reputation and relationships play a significant role in a designer's success.
As Cyprus continues to develop its creative industries and expand its digital economy, skilled brand identity designers are positioned to play a crucial role in helping local businesses establish strong market presence while competing effectively on the global stage. Our Brand Identity Workshop offers a comprehensive pathway to developing these valuable skills, opening doors to rewarding career opportunities in one of the most dynamic sectors of modern business.
Start Your Brand Design Journey
Fill out the form below to secure your spot in our upcoming Brand Identity Workshop. Space is limited to ensure personalized attention.